Showing posts with label Weapons of Influence. Show all posts
Showing posts with label Weapons of Influence. Show all posts

Tuesday, June 28, 2011

Weapons of Influence

Today in class we discussed the six techniques that "influence agents" use to shape a desired behavior.  Due to the fact that I have a major test tomorrow in Physical Science which I am not completely prepared for I will only list them tonight.
1. Consistency: We will do things so that we can be consistent.
2. Reciprocity: Obligation..We should return favors.
3. Social Proof: We look to others for validation.
4. Liking: We are more likely to be influenced by people that we like and those that are attractive.
5. Scarcity: Something is offered for a limited time.
6. Authority: We will tend to comply with requests from those of a higher status & power.

B.F. Skinner argues that there is no freewill.  People are just conditioned to react to external reasons for behavior due to rewards of doing something or punishments for not doing something.  I am not saying that I agree with these things.  I am saying this is what I am learning at the University today.  Thought you might like to know.