Today was Applied Social Psychology. Social psychologists want to solve social problems. First, they must understand why people do the behavior they do. They must understand what comes before the behavior in order to change the behavior. They must understand people's attitudes, beliefs, values, and social norms so they can solve social problems. The exact definition is "Social psychology is a basic science aimed at understanding human social behavior & the motivations, cognition's (the act or process of knowing, perception) & emotions related to such behavior."
It won't be easy but should be very enlightening. This is the stuff that is used on us everyday to get us to do what they want us to do. Advertisers are pros at applying social psychology to know how to motivate us to buy their products. Politicians use social psychology to get us to conform to the perceived notions of social utility...what is good for the most people. It is how to do social control.
The question is are we powerless to fight against coercion if we are not aware it is occurring?
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